During the Fall of 2009, with the assistance of the New York based “Life of an Athlete Human Performance Project” and the support of the New Mexico Department of Transportation, the New Mexico Activities Association implemented Life of An Athlete.
The Life of An Athlete program was implemented to combat underage drinking among students in New Mexico. The primary focus of the LoA program is to teach high school student athletes about the dangers of alcohol, and other drugs, related to their athletic performance and life.
The New Mexico Activities Association proudly announced the launch of lifeofanathlete.com in 2010. The “Life of An Athlete” program is free and is believed to be the first interactive online program designed to teach high school student-athletes about the dangers of alcohol consumption related to their athletic performance and their life. The program website can be found at www.lifeofanathlete.com.
In the fall of 2013 the NMAA launched the second version of the Life of an Athlete program featuring a completely renovated platform with new content, personal stories and the addition of a question and answer panel consisting of New Mexico’s own high school athletes. The NMAA also launched the first LoA middle school program aimed at even earlier alcohol awareness and prevention.